Pitch

Lucy: Our music video will feature the song ‘Chandelier’ by Sia, we will be using a cover version by Madilyn Bailey due to the copyright policy.

Ellie: After researching about this song we found out it has a clear narrative behind it, this being alcoholism and partying. 

Lily: We focused on these two key points and will be involving these through the movement of dance. With this in mind, our main character is a dancer and therefore gives a more visual effect. 

Lucy: The other character will be an older girl who is portraying the partying and drinking side of the music video, we will show this by doing close up shots of her facial expressions and having colourful lighting to represent the club like scenes.

Ellie: Our location will be set in an abandonded building during our dancing scenes to represent the character’s mood. The other location we have chosen is an empty room with a black backdrop which will feature ‘disco’ lights to portray her as a ‘party animal’. 

Lily: The performers we will feature within our music video is a young female dancer and an older female during the party scene. 

Lucy:  The costumes will be simple, the dancer will be wearing an oversized hoodie with dance shorts underneath, whereas the other female will be wearing an oversized hoodie with fish net tights- this gives some sort of connection to both the characters.

Ellie: The only prop we’ll be using is a red cloth which the dancer will use to signify the battle she is facing against alcoholism. The red represents danger and the bright colour will contrast with the dark/low key lighting of the location. 

Production Schedule

Schedule plan: 

Friday 4th November- I'm going to look at our potential location. 

Next week- begin filming for the scenes in the abandoned building of our actor dancing. 

Monday 21st November- finish filming for abandoned building.

Friday 16th December- begin & finish filming for club scene.

Monday 9th January- rough cut shown to peers and teacher getting feedback on what we can improve. 

Friday 20th January- begin filming the close ups of our actor to show her emotion, due to our teachers & peers agreeing it needed more emotion. 

Monday 30th January- final cut and screenings at the Uni. 

Model Release Form

Due to one of female actors revealing her body (shoulders & chest but will give the effect that she's nude) in certain shots, we needed her to sign a release form saying that she agreed to act in our music video under the circumstances of the content we were wanting. This also was required for my video to be published without her rejection in the future. Our actor was 18 during the time of filming so we didn't need to get any parental consent. 

Target Audience Analysis

To help with creating my music video to aim it well at my target audience after finalising who I wanted my target audience to be, I looked at a real life example to see to how their video fits the target audience.

For example, the music video ‘Side to Side’ by Ariana Grande ft Nicki Minaj is a good example of a pop genre and fitting to specific sort of audience. Firstly, it fits the pop genre by the upbeat song and the dancers dancing in background which goes with the beat. After watching the whole video, it’s clear that the audience age is for around 16 year olds and older because of the revealing outfits they’re both wearing and the lyrics feature swearing and some explicit lines which aren’t suitable for a young audience. They also follow the Laura Mulvey theory ‘The Male Gaze’ because of the body parts on show and how they’re dancing, by using this theory it shows that the video is trying to aim for an adult audience. However, there are lots of physically fit males with little clothing throughout the video too to get the women audience watching as well as men. 

Target Audience Research

In my market research it included a question regarding target audience: "What age group do you think is most suitable for watching a pop music video?". The feedback i got from this question was clear that a lot of people agreed on the age range between 17-25 years, me and my group thought this was suitable for our music video because of our song choice. 

The song my group and i wanted to use was 'Chandelier' by Sia because we liked that its genre was pop and the story behind the song contrasted a lot with its genre. This worked well with the target audience from our feedback because the issues we wanted to include and present from the lyrics are quite mature topics (addiction, drinking and depression) and felt that targeting it at a older audience will give us better results because they'll be able to understand what it's about and how they're sensitive topics, whereas a younger audience will struggle to grasp the ideas in the music video and fully understand them. Another reason why we decided on this target audience is because we're going to use two teenage girls and by the audience also being teenagers themselves it'll make the music video easier to relate to and appeal to them more than, for example, a music video full of middle aged adults. 

Market Research feedback

Once i got my market research results after everyone filled out my survey, i put the results into pie charts so i can see clearly what people prefer in music videos and i can use these results for my music video. 

From the results i got, i can see that my music video should have an audience of 17 to 25 year old's because more people thought that's the age range for most suitable to watch a pop music video. Luckily, most people said they preferred performance based music videos and originally we wanted ours to be performance based because we're including a dancer! Lastly, this result will help me and my group to know which area the public recoginse and focus on the most in music videos, so we can ensure that'll we'll focus on it and make it as good as possible. The result we got said that camera angles were most important in a music video and mise-en-scene was closely in second. 

Market Research

Market Research

For my market research i used the website 'Survey Monkey' to publish out a survey to everyone in my media class. I asked questions which would help me target the right audience for my music video and see what people liked and disliked. Once i got back all my results i counted up the scores and then made them into charts to make it easier for me to see what i'll need to use in or for my music video. 

These are screenshots of my questionnaire, i'll make another blog post on my feedback: