Target Audience Analysis

To help with creating my music video to aim it well at my target audience after finalising who I wanted my target audience to be, I looked at a real life example to see to how their video fits the target audience.

For example, the music video ‘Side to Side’ by Ariana Grande ft Nicki Minaj is a good example of a pop genre and fitting to specific sort of audience. Firstly, it fits the pop genre by the upbeat song and the dancers dancing in background which goes with the beat. After watching the whole video, it’s clear that the audience age is for around 16 year olds and older because of the revealing outfits they’re both wearing and the lyrics feature swearing and some explicit lines which aren’t suitable for a young audience. They also follow the Laura Mulvey theory ‘The Male Gaze’ because of the body parts on show and how they’re dancing, by using this theory it shows that the video is trying to aim for an adult audience. However, there are lots of physically fit males with little clothing throughout the video too to get the women audience watching as well as men.