Starboy is the Weeknd's new album. We decided we wanted to do the same as what he's done and relate the CD cover to his most popular song and it's music video. 
The themes which are in both the cover and music video, is the featuring of a cross, he carries a glowing one around with him in the music video whilst wearing the same one he has on in the cover. He's also wearing the same leather jacket in both too. They've even used the same sort of lighting, in both it's quite a low light with a hint of blue. As an audience you can feel/see the same mood between both by his facial expression and the lighting, in both he look's very serious and maybe you could say annoyed also. I think this looks effective because it shows the audience a clear theme throughout his album and they'll be able to recognise that it's his song/album through the particular themes. 
Another example of him carrying along the theme, is in his other song's music video; Party Monster. Again he's wearing some sort of leather jacket, with blueish lighting & it features a cross throughout.
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