Thursday 29 September 2016

Types of Music Video- narrative, performance & abstract



Types of music video 

Abstract music videos don't have a story to it and are usually quite a random and obscure. Abstract music videos are very popular to a wide range of audience that enjoy watching the unusual themes in the video. There is no specific genre or type of music that have abstract music videos, normally any artist will do one. A successful abstract video will keep the audience entertained and constantly looking at what or who is on the screen. For example, 'Light it up' (feat. Nyla & Fuse ODG) by Major Lazer is a very abstract music video because it features dancers but they're all edited weirdly and it's very colourful with no story to it and it's very random to the lyrics of the song. 




Narrative based music videos will feature no lip syncing, the narrative will often relate to the song in some way, the lyrics will often be reflected within the story and the artist will either be apart of the narrative, an observer or won't be featured in it at all. Other features of a narrative video are they're often fast paced, use intertextuality and sometimes they mimic other films and TV genres. For example, 'I'm Not the Only One' by Sam Smith is a narrative music video, the story is about a woman finding out her husband is cheating on her and they've used a well known actor, Dianna Agron to bring up more views on the music video because all her fans will want to watch the music video as she's in it. 

Performance based music videos often contain shots of the artist performing, can be a live stage performance with shots of the artist/band and audience, often includes lots of close ups of the artist, there can be particular visual style that goes with the artist (a motif) e.g. particular clothing, actions, props, type of images and the artist will often perform in an unusual place. For example, 'Perfect Illusion' by Lady Gaga is a performance music video because mostly all of the music video is Lady Gaga performing to a crowd in a unusual place. 



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